Phynova’s Chairman gets the cycling bug

Celebrating Phynova’s involvement in cycling as the title sponsorship of Six Day London, here is our Chairman, Andrew Gardner, in his Phynova Six Day London jersey having ridden all the way from Land’s End to John O’Groats.

With a focus on enjoyment, party atmosphere of the Phynova Six Day London makes the brand a perfect match for the Six Day fan, which commonly has an interest in sport and often maintains an active lifestyle. Our hosting of the event provides a great backdrop for the scintillating on track action, appealing to sports fans, cycling enthusiasts and event-goers alike. The series has become synonymous with sport, entertainment and the cycling stars of the future.

Robert Miller, Founder of Phynova shared in the celebration, stating “We are delighted to have this fantastic opportunity to partner with such an exhilarating event. We feel that the ethos of Six Day London in caring for the wellbeing of their fans truly complements Phynova’s objective of helping people live an active, pain free life. We can’t wait to welcome everyone to our booth at the event and share how we can support them in staying comfortable out on their bikes.”

Ahead of October’s event at the Lee Valley VeloPark, Phynova will be activating its partnership with both fan and cycling club engagements, including social competitions and initiatives aimed at cycling clubs.